Skills You Need to Build Skills


Pat Flynn, author of How to Get Better at Almost Everything, says that becoming a generalist has made him both successful and happy. He believes that generalists are more marketable, more productive, and more flexible, making them better candidates for almost any job. In a previous post, I wrote about Flynn’s concept of skill stacking, … Continue reading Skills You Need to Build Skills

How to Be More Persuasive Part 2: Reciprocity


Influence is a book about how to be more persuasive, written by Robert Cialdini, Ph.D., who admits in the introduction that he wanted to research how and why he became such a patsy. “For as long as I can recall,” he writes, “I’ve been an easy mark for the pitches of peddlers, fundraisers and operators of … Continue reading How to Be More Persuasive Part 2: Reciprocity

How to Be More Persuasive


All business communication is persuasive communication. Whether you’re in sales, business development, advertising, PR, or another persuasive profession, or leading a team, creating policies, or recruiting, you’re working on persuading someone else to take action. Influence is a book about how to be more persuasive, written by Robert Cialdini, Ph.D., who admits in the introduction … Continue reading How to Be More Persuasive

Resistance is Futile – But So is Persuasion


Pink’s premise for To Sell is Human is that “Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.”