Monkey See, Monkey Do: Persuasion Part 4
No matter how independent you think you are, you’re susceptible to what others think and do.
Work, success and meaning at every stage of your career
No matter how independent you think you are, you’re susceptible to what others think and do.
All business communication is persuasive communication. Whether you’re in sales, business development, advertising, PR, or another persuasive profession, or leading a team, creating policies, or recruiting, you’re working on persuading someone else to take action. Influence is a book about how to be more persuasive, written by Robert Cialdini, Ph.D., who admits in the introduction … Continue reading How to Be More Persuasive