Monkey See, Monkey Do: Persuasion Part 4
No matter how independent you think you are, you’re susceptible to what others think and do.
Tag: Influence
How to Be More Persuasive
All business communication is persuasive communication. Whether you’re in sales, business development, advertising, PR, or another persuasive profession, or leading a team, creating policies, or recruiting, you’re working on persuading someone else to take action. Influence is a book about how to be more persuasive, written by Robert Cialdini, Ph.D., who admits in the introduction … Continue reading How to Be More Persuasive
