How to Be More Persuasive Part 2: Reciprocity


Influence is a book about how to be more persuasive, written by Robert Cialdini, Ph.D., who admits in the introduction that he wanted to research how and why he became such a patsy. “For as long as I can recall,” he writes, “I’ve been an easy mark for the pitches of peddlers, fundraisers and operators of … Continue reading How to Be More Persuasive Part 2: Reciprocity