Bob Burg is a networking expert who is well known for his philosophy on relationships (from his book Endless Referrals): “All things being equal, people do business with, and refer business to people they know, like and trust.”
What are you doing every day to make sure more people know you, like you and trust you?
This post is a guest post from international contributor Ginnie Richards.
Are your social media profiles impeding your career progress – or even preventing you from getting the job that you want? When a potential employer clicks over to your Facebook page and sees an embarrassing photo — perhaps from that one crazy night in college — it can kill your interview prospects. It’s a clear and present danger; the Web is rife with articles about What Not to Post on Facebook; in fact, some career experts advise simply removing your social media accounts during your job search process.
Heather Huhman wrote a great post about the personal qualities that hiring managers don’t like to see in a candidate. But it’s the Smart Brief link title that caught my eye: Are you too boring to hire?
“Hiring managers don’t want to see a candidate who has no additional interests or personality beyond what’s required to get a job in their industry. You need to show you’re a human being, not a robot. Hiring managers love to see candidates with hobbies, or even those who have taken on a second job—it shows you’re able to make good use of your free time to expand your skills and interests, and this is a quality that’s likely to spill over into your professional life.”
If you’re like most job seekers across most industries, the success of your job search will depend on your ability to reach out to people in the real world through phone calls, meetings over coffee, and conversations at social events. But as vital as face-to-face contact will be, you’ll still need to pay close attention to the online branch of your search. And if your online efforts aren’t taking you anywhere or don’t seem to be paying off, you may benefit by giving your digital strategy a few tweaks.
One of the best ways to advance your career is by targeting a specific company in the industry where you want to work. You probably already know that customizing the goals and experiences on your resume to the specific company to you are applying will help you get your foot in the door, but imagine how much more impressed that company would be if you had already done deep research on the company’s business and objectives, and knew people who work there. These three actions will increase your attractiveness to any employer, but networking with people who work at the target company can be a challenge. Here are five places where you can find and network with the employees at your target firm.
1. Local Chambers of Commerce and Business Associations
What are you waiting for?