If you’re like most job seekers across most industries, the success of your job search will depend on your ability to reach out to people in the real world through phone calls, meetings over coffee, and conversations at social events. But as vital as face-to-face contact will be, you’ll still need to pay close attention to the online branch of your search. And if your online efforts aren’t taking you anywhere or don’t seem to be paying off, you may benefit by giving your digital strategy a few tweaks.
Your online footprint is an important part of your personal brand. Just like a company selling a product, online is where many people will find you first. You should be aware of the elements you must manage.
You should expect to be Googled and to Google people you’re going to meet. As Broughton mentions in his post, your conversation will be much better much faster if you can say, “I really liked the article you wrote on…” rather than simply commenting on the weather.