Resistance is Futile – But So is Persuasion

Pink’s premise for To Sell is Human is that “Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.”

Why Empathy Matters

Empathy, or the ability to put yourself in another person’s place, to imagine what they feel, is one of the most important features of civilized people. Without empathy, we get bullying, violence, and “victimless” crimes. Lack of empathy is one of the definitive symptoms that separate a sociopath from the rest of us. Empathy matters.

Adapting Your Communication Style Part Two

If you’re a big-picture, inspirational leader, you may rely heavily on your charisma and persuasive skills to win over skeptics. That’s fine, until you encounter a data-driven analytical type who cares more about whether you’ve done your homework than how fine your words are.

“Good” Communication Skills

When we talk about “good” communication skills, we often mean a single competency: persuasion. The art of persuasion, if you have it, means that you can articulate your thoughts clearly and win over opponents. You can write better copy or make a better sales pitch. You can become the top candidate for a job.