Think Like a Salesman to Sell Yourself

In a previous post, I spoke to Rob Mendez, who educates audiences on Guerrilla Marketing strategies for jobseekers and helps them understand the phases of a relationship with a recruiter. There will be several touch points as a company evaluates how well a candidate fits its needs. And each touch point will require different kinds … Continue reading Think Like a Salesman to Sell Yourself

Guerrilla Marketing for Jobseekers

Guerrilla Marketing, like Guerrilla Warfare, evens the playing field between large entities with resources and the little guys. Here’s how Jay Levinson, who wrote the book and coined the term in 1984, describes Guerrilla Marketing: : The soul and essence of guerrilla marketing consist of achieving conventional goals, such as profits and joy, with unconventional … Continue reading Guerrilla Marketing for Jobseekers

Better than a Pain Letter

I recently wrote a  post about how the cover letter is being replaced by the Pain Letter. A pain letter takes what you know through research about an industry or company and makes some assumptions about what is keeping a manager up at night. A pain letter assumes some challenges, and then allows you to … Continue reading Better than a Pain Letter

Better than a Cover Letter

Cover letters seem to be going the way of, well, letters in general. Most are not well-written and most, quite frankly, go unread.

But there are two new versions of the old cover letter that are worth considering. They’re two faces of a single coin, and one of the two may work for you.

Race Against the Machine

Technology is changing at such a rapid pace that some economists have predicted the “end of employment.” Computers are able to do many of the functions that humans used to perform, from security and crime fighting to journalism. (Many of the routine game summaries you read in the sports section are actually written by software … Continue reading Race Against the Machine

Graceful Rejections

One complaint I consistently hear from jobseekers is how brutal the application process can be. Candidates often put in hours of research and editing time to make sure their resume is targeted to the position. Most online application systems are slow and complex to navigate. And after all that effort, most companies don’t even acknowledge receiving the application.