Know Like and Trust
The purpose of marketing is to get your customer to know, like and trust you. So when they have a problem to solve, it’s you they will turn to for a solution.
The purpose of marketing is to get your customer to know, like and trust you. So when they have a problem to solve, it’s you they will turn to for a solution.
under-earners are often vague about money issues, or ambivalent about earning high salaries. Her under earner’s quiz includes self-evaluation statements such as “I often give away my services (volunteering, working more hours than I’m actually paid)”, “It’s so hard to ask for a raise (or raise fees) that I just don’t do it,” and “Recognition and praise are more important to me than money.”
The Job Search Bible asked a variety of career coaches and authors to give their single best piece of advice to job seekers about their resume. My contribution and many others are included in this post. I believe that many job seekers don’t think of their resume as a marketing document. They forget to put … Continue reading The Single Most Important Consideration for your Resume
Now that you have successfully walked across a stage without fainting in public, have toasted with your loved ones, and partied with your friends…. now what? You’re probably just now slowing down enough to be looking over the precipice that is your nonexistent job-offer. In fact, you are among the vast majority of newly minted … Continue reading Guest Post: Grad celebrations are over – now what?
I wrote in a previous post that what happens to you in life is less important than the story you tell yourself about it before or afterward. Every day, whether it’s the best or worst of your life, is made up of the same 24 hours. This, too, will pass, if you let it. But … Continue reading When Bad Things Happen, Part 2
It’s graduation season. After the parties, it’s time to get serious about your career plan. Here are some quick tips to get you started.
Seth Godin is a deep thinker on many subjects, but he’s particularly passionate about education and what it teaches us about the real world. Here’s a link to his manifesto on education. Here’s his thinking on new graduates: No direction home There are millions of college seniors beginning their job search in earnest. And many … Continue reading Seth Godin on Graduation
Taya Micola is a therapist and author of When Life Sucks; A Therapist’s Guide to Surviving and Thriving During Tough Times. Her book is aimed at helping people survive, and eventually move on, when they’re going through something they can’t control and that… well… sucks. She starts out with the basics. If you’re stuck in a … Continue reading When Life S*cks
Lindsey Pollak is a consultant, coach and author who specializes in advice to – and about – millennials. She helps corporations understand and manage this large cohort, which now makes up more than a third of the U.S. workforce. She also offers advice to millennials who want to succeed and perhaps shed their image as … Continue reading Wear This, Not That
Balancing career and earning needs with parenting decisions is more difficult for new mothers than new fathers, a fact that hasn’t changed much over time.