The Elevator Pitch

An elevator pitch or elevator speech is a short, persuasive description of a person, organization or group, or an idea for a product, service, or project. An elevator pitch is often a part of a marketing communications, brand, or public relations program. Good elevator pitches are concise and compelling to their target audience.

Social Media and Your Job Search Part 2

To Facebook or not to Facebook? That is the question. How does social networking fit into your regular networking – and how is it different?

We asked these questions of John Burton, manager of customized training for ICATT and presenter at WorkSource’s workshops on social networking.

The Improv Effect

Jessie Shternshus has been studying and practicing improv since she was 11 years old; she’s a professional actor and performs regularly at the Comedy Zone. But she insists that you don’t have to be a professional actor or comedian to use the skill; you already use it every day in conversation.

Your Personal Brand

To be in business today, our most important job is to be head marketer for the brand called You. It’s that simple — and that hard.”

Your career path is more than a series of jobs – it’s about who you are and where you’re going. The problem is, most of us aren’t sure of who we are and where we’re going.