Target the Company, Not the Job

During my coaching career, I once heard from a jobseeker who had tried out a piece of advice she heard in a jobseeker workshop. She’d had a phone interview with a company’s internal recruiter about 4 weeks previous to the workshop and hadn’t heard anything from the company since. She wrote: “That afternoon, I called … Continue reading Target the Company, Not the Job

Dance Videos and Career Opportunities: Gen Z is using Tik Tok for Their Job Search

According to Zety’s latest Gen Z Career Trends Report, a striking 76% of Gen Zers (born between 1997 and 2012 )rely on Instagram for career advice—more than twice the number using LinkedIn (34%). 95% of Gen Z say a company’s social media presence impacts their decision to apply, with 48% citing DEI initiativesas the type of content … Continue reading Dance Videos and Career Opportunities: Gen Z is using Tik Tok for Their Job Search

Mistakes to Avoid on LinkedIn

By now, you know that LinkedIn is the most important resource for professionals in a job search. It’s essential in this time of social distancing, and it will again be (soon, I hope) a great way to enhance your in-person networking.  This is a good time to update and improve your LinkedIn profile so you’ll … Continue reading Mistakes to Avoid on LinkedIn

Your Picture is Worth 1,000 Words

(A version of this post appeared previously in my Jacksonville Business Journal column The Careerist.) Your LinkedIn photo takes up just a square inch or so of your profile, but it can have a big impact on how people connect with you. Knowing how others in your industry present themselves may help you stand out … Continue reading Your Picture is Worth 1,000 Words