Know Like and Trust
The purpose of marketing is to get your customer to know, like and trust you. So when they have a problem to solve, it’s you they will turn to for a solution.
Category: Professional Development
Building skills on the job
Think Like a High Earner
under-earners are often vague about money issues, or ambivalent about earning high salaries. Her under earner’s quiz includes self-evaluation statements such as “I often give away my services (volunteering, working more hours than I’m actually paid)”, “It’s so hard to ask for a raise (or raise fees) that I just don’t do it,” and “Recognition and praise are more important to me than money.”
Fake It Til You Make It
Valerie Young is the author of The Secret Thoughts of Successful Women: Why Capable People Suffer from the Impostor Syndrome and How to Thrive in Spite of It. Among her lessons for (mostly) women who suffer from Impostor Syndrome is “learn to fake it.” Young spends considerable time on the subject of why men suffer … Continue reading Fake It Til You Make It
The Secret Thoughts of Professional Women
It really is funny how so many presumably intelligent, capable men exude this level of confidence while as many equally bright, competent women struggle to do the same.
When Bad Things Happen, Part 2
I wrote in a previous post that what happens to you in life is less important than the story you tell yourself about it before or afterward. Every day, whether it’s the best or worst of your life, is made up of the same 24 hours. This, too, will pass, if you let it. But … Continue reading When Bad Things Happen, Part 2
Creeping Determinism
This is one of a series of posts based on the book Everything is Obvious, Once You Know the Answer by Duncan Watts. Watts is a sociologist who is a principal researcher at Microsoft Research and a Professor at Large at Cornell University. When we hear a story, whether it ends well or badly, we … Continue reading Creeping Determinism
Uncommon Common Sense
This is one of a series of posts based on the book Everything is Obvious, Once You Know the Answer by Duncan Watts. Watts is a sociologist who is a principal researcher at Microsoft Research and a Professor at Large at Cornell University. He was a professor of Sociology at Columbia University from 2000-2007, and then a … Continue reading Uncommon Common Sense
She’s Not There
I’m very happy to report that I am not available to post today – I’m on a plane headed for an exotic destination and some much needed R and R. Please enjoy these previous posts about time off and leaving on vacation gracefully. Leaving on Vacation Gracefully Me Time
Three Essential Job Hunting Tips for Graduates
It’s graduation season. After the parties, it’s time to get serious about your career plan. Here are some quick tips to get you started.
Seth Godin on Graduation
Seth Godin is a deep thinker on many subjects, but he’s particularly passionate about education and what it teaches us about the real world. Here’s a link to his manifesto on education. Here’s his thinking on new graduates: No direction home There are millions of college seniors beginning their job search in earnest. And many … Continue reading Seth Godin on Graduation
