Work, success, and meaning at every stage of your career
Annette Simmons is the author of Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact. Her book is intended to help you get into “story thinking,” using stories as tools for persuasion in your personal and business life. One of the most important stories you can … Continue reading Why You Should Tell (True) Stories about Who You Are
No matter how independent you think you are, you’re susceptible to what others think and do.
All business communication is persuasive communication. Whether you’re in sales, business development, advertising, PR, or another persuasive profession, or leading a team, creating policies, or recruiting, you’re working on persuading someone else to take action. Influence is a book about how to be more persuasive, written by Robert Cialdini, Ph.D., who admits in the introduction … Continue reading How to Be More Persuasive
Your Work, Your Way 