Contrast Makes You More Persuasive
It’s hard to compare groups of objects; we compare best when we have only two things to contrast. At least we think we do.
Tag: Robert Cialdini
How to Be More Persuasive Part 2: Reciprocity
Influence is a book about how to be more persuasive, written by Robert Cialdini, Ph.D., who admits in the introduction that he wanted to research how and why he became such a patsy. “For as long as I can recall,” he writes, “I’ve been an easy mark for the pitches of peddlers, fundraisers and operators of … Continue reading How to Be More Persuasive Part 2: Reciprocity
Your Work, Your Way 