(A gust post from VEED.io) Many businesses are turning to video recruitment in order to find the best employees, A well-made HR or recruitment video can help you attract top talent and show off your company culture. Jere are some tips for creating great HR and recruitment videos in this article. When creating your next video, keep these tips in mind, and you’re sure to impress potential candidates!
Before you start filming, make sure to write out a plan for your video. This will help ensure that the final product is high quality and professional. Start by deciding what you want to explain in the video. Create a script or storyboard that outlines your key points. Next, design a shot list that will help you visualize how the video will look. Finally, create a style guide that includes information on tone, music, pace, and use of colors or logo placement, that will help keep your branding consistent throughout the video.
Choose the right format
There are many different formats for HR and recruitment videos, so choose the one that best suits your needs. For example, if you want to quickly introduce potential candidates to your company, then a short “explainer” video may be best. If you want to showcase your company culture, then a longform video may be a better option.
Create a strong opening
The first few seconds of your video are key, so make sure to capture the viewer’s attention right away. Your opening should be catchy and interesting, and it should quickly introduce the viewer to your company. If you can hook your viewers at the beginning, they are more likely to watch the entire video.
Make sure your message is clear
Your HR or recruitment video should clearly communicate your message to potential candidates. Be sure to focus on what makes your company unique and explain why someone would want to work for you. Keep in mind that not everyone will know about your company, so explain who you are and what you do.
Use quality visuals
A good video needs good visuals if it’s going to be effective. Make sure to film in a high-quality setting and use attractive visuals to capture the viewer’s attention. If you’re filming people, make sure they are well-dressed and groomed. Choose an upbeat background music track that will keep viewers engaged.
End on a strong note
Your video should have a clear call to action, so viewers know what to do next. Recap your key points or provide contact information for anyone who would like to learn more about your company. Whatever you do, don’t leave viewers with unanswered questions.
Make it engaging
It’s important to make your HR and recruitment videos engaging so that potential candidates will want to watch them. This means using creative visuals and interesting stories. Be sure to use strong branding and keep the tone of the video upbeat and positive.
Film in high quality
When filming your HR or recruitment video, be sure to use high-quality equipment. This will ensure that the final product looks professional and polished. If you don’t have access to high-quality gear, consider hiring a professional videographer.
Once you’ve filmed your HR or recruitment video, it’s important to edit it carefully. This means removing any mistakes, adding music and graphics and ensuring that the overall tone is consistent. Be sure to take your time editing the video so that it looks its best.
Distribute it wisely
Once your HR or recruitment video is finished, be sure to distribute it wisely. This means sharing it on social media, posting it on your website, and sending it to potential candidates. By using a variety of distribution channels, you can reach a wider audience and attract more top talent.
We’ve given you some basic pointers on how to create great HR and recruitment videos. Now it’s time for you to take the next step! Whether your goal is recruiting new talent or retaining existing employees, we can help with a strategy that will work for your business.
About the Author:
Rachelle Ann Raymaro is a PR Outreach Specialist at VEED.IO – an online video editor.