Speaking the Same Language, but Not Communicating


Americans, British, Germans, Israelis, and people from colder weather places like Scandinavia and Russia tend to be low context communicators. They also tend to value being on time and efficiency in meetings and business communications. High context cultures include Asian countries, Middle Eastern cultures, African, Polynesian and warmer countries anywhere. In these cultures, people understand much more than they say; body language, gestures and the speakers’ rank in relation to one another all provide a hidden context that may be a complete mystery to a foreigner.